The title of your post is possibly the only chance you have to cut through the noise in your audience’s information feed – it may be the ONLY part of your blog they will see in their Google search results or linked to from Stephen Fry’s Twitter feed. So make a good, strong first impression.
One idea is to “Try creating intrigue or using the element of surprise with titles by alluding to something readers can only see or learn by reading the post” (from Attracting Traffic: Tips for Writing Great Blog Post Titles by Krista).
Also, I try to write titles in sentence case – only capitalising the first letter, and names.
You should edit the title in your blog post to reflect the content and keywords.
For example, if I hadn’t edited the title of the parent post, then that title would have been many lines long, and it would have translated automatically into the following URL:
Tip: shorten your title
If your post title is fairly long, (over six or seven words) remove the words which don’t specifically relate to the post’s topic. In the example above, I removed the waffle at the beginning and decided that I did not need all the different blog platforms listed – I also corrected the deliberate typo:
Preview is one of your best tools:
Click either of the PREVIEW buttons to see what your post will look like
Press the PREVIEW button and re-read what you’ve written and proof-read and correct typos in the title. Having written your post, is this title really about what you have written?
Clicking the PREVIEW button will open a new tab/window with your post
If you’ve crafted a good title then when it comes to telling the world about it using Twitter or whatever you prefer, then this title should do the leg-work of creating a good tweet! There’ll be more about promoting your blog in this series.
That’s Search Engine Optimisation!
The title is fodder for the search engines (Google and the like), so (in slightly different advice to Attracting Traffic: Tips for Writing Great Blog Post Titles by Krista) you should use your category or keyword (see a future post!) somewhere in your title.
The URL or web address of your blog post is another source of information used by search engines to understand what you are writing about.
You can edit the URL in your blog post to reflect the title and keywords. As mentioned above, if I hadn’t edited the title of the parent post, then that title would have translated automatically into the following URL:
Tip: shorten your URL
After shortening that title, I then shortened the URL to put the emphasis on the main idea i.e. writing good blog posts.
How-to edit the URL of your blog post
Under the title, find the bit of the URL (permalink) which you can edit (the end)
Put your mouse over the URL, and click to start editing
Make the URL as meaningful as your title, and click OK
Before pressing PUBLISH I have previewed everything a final time and realised that “Make a strong first impression” is a little ambiguous – do I mean your blog or do I mean your post? So I have changed this post to the title of my first heading: “Titles should entice people to click through and read”!
And then I press PUBLISH.
But that’s not the end – I read the published post one final time and follow some of the ideas we’ll talk about in this series of posts about how to write for your blog.