Don’t use “the passive voice”.
This is not your dissertation, you don’t need to use formal language. You could even try to make your writing more engaging for a wider audience? In YOUR blog you should let your personality leak out in your writing. Express your opinions, tell the world about your work, or your thoughts. Use humour!
TIP: maybe by trying to use “plain English“?
If this is NOT YOUR blog, maybe it is a department’s newsfeed or a project blog, then make sure you understand the parameters you should work to – but still personalise what you’re writing.
This is part of the first series of posts about how to write for your blog.