You can project a professional voice with your authority on a subject, and write engagingly about it, but this is undermined by poor presentation such as broken links and typos. Re-read what you’ve written and
prof-read sorry – proof-read and correct typos – but especially re-read for “meaning”. Look at those headings do they accurately lead the reader to the content. Having written your post, is this really what you planned to write?
Press the PREVIEW button and see what your post really looks like.
In addition to meaning – have you made it easy for the reader to latch on to your argument? At this stage I like to think like an old-style journalist: “Tell ’em what you’re going to tell ’em. Tell ’em. Then tell ’em what you just told ’em”. Try to add a couple of sentences to explain at the top and the tail, to help the reader know if this blog is worth spending their precious time on. Then, check, have you emphasised the key points – don’t highlight everything but maybe there is one key sentence you should write in bold, or from which to make a block quote.