It’s not a new concept, but valid still 10 years on: “Use Old Words When Writing for Findability” by Jakob Nielsen (from 2006, published by the Neilsen Norman Group). This adds to our thoughts about search engine optimisation elsewhere on Creating a WordPress site, i.e. how you can help Google find your blog.
Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won’t find your site.
Hoa Loranger of the Neilsen Norman Group has just written this article: “Cringeworthy Words to Cut from Online Copy” with some lovely before/after examples. This adds greatly to how to write copy for online reading, which we talk about elsewhere on Creating a WordPress site.
The right words can make or break trust; they affect your tone of voice and how people perceive your site.
Read “How Long Should Your Blog Post Be? A Writer’s Guide” by Joe Bunting, to find out “how long” if you want:
- more readers;
- more comments;
- more social media shares; or
- more traffic.
And read more about this in Creating a WordPress site.