Blogging and tweeting for ‘impact’

Some prompts to think about when blogging with an objective in mind:

  • What aspect of you / your work do you want to promote?
  • Who’s your audience(s)?
  • What purpose do you want to achieve?
  • What value is there for your audience?
  • What knowledge do you want to exchange?
  • What tensions / conflict might you encounter?

ae-blog-impact

E.g. I want to…

  • raise my profile
  • get ‘attention’ for my work
  • get a job / funding
  • know more about what’s going on in my field
  • get feedback on my ideas
  • be part of a community
  • build a community
  • Know your objectives and make them measurable

E.g. Increase:

  • web traffic by…
  • citations by…
  • downloads of my podcasts by…
  • connections to academics by…
  • invitations to submit articles by…

Some other considerations:

stop

Who do you want to engage with?

  • Who do you want to engage with?
  • What do you want to share?
  • Choose themes and topics
  • Select media types
    • Craft your content to your audience
    • Network through re-posts, comments, recommendations, forums
    • Keep it personable (not personal)
    • Create a content calendar
    • Map content to existing publicity

What do you want to share?

Content is king!

  • Choose themes and topics
  • Select media types
  • Craft your content to your audience
  • Network through re-posts, comments, recommendations, forums
  • Keep it personable (not personal)
  • Create a content calendar
  • Map content to existing publicity

What tensions / conflict might you encounter?

Reputation or more, your online reputation

It takes too much time

How to manage time?

  • Spread your time evenly – be consistent and regular
  • Post at key times (e.g. between 10-3pm Mon-Thursday)
  • Use an aggregator e.g. Buffer, Hootsuite, TweetDeck
  • Schedule your posts
  • Explore app integration

How to keep track of different profiles?

  • Post for impact e.g.
    • guest blog post
    • join a Twitter conversation
    • comment on a prominent blog
    • or comment in a LinkedIn group
  • Use an aggregator e.g. Buffer, Hootsuite, TweetDeck
  • Schedule your posts
  • Explore app integration

And most importantly, not enough buy-in from the Department?

For this I suggest you read the other posts in this blog about writing for impact.

 

 

Advertisements

1 Comment

Filed under Writing

One response to “Blogging and tweeting for ‘impact’

  1. Pingback: How do you tell if blogging and tweeting is ‘working’? | Creating a WordPress Site

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s